Should New Sales be Held Accountable for Churn?

Presenter: Marc Sultzer, Account Executive @ ChurnZero

Webinar On Demand

A common scenario in B2B SaaS is companies making a single department, namely Customer Success, responsible for monitoring and improving churn. The reality is no department is off the hook and that it takes a company-wide effort to optimize customer retention.

In this webinar, we’ll cover:
  • Each department from Marketing, Sales, Product and Support all play a role in churn
  • How Sales specifically can avoid long term issues by identifying a poor solution fit early
  • Improve departmental synergy by having a centralized system where all customer data and tasks can flow to and back to the system of record where all departments work (CRM/Slack/Data warehouse etc.