So often, regardless of the strong relationships that were initially built, things change within a customer account. Your main champion stops responding. Or perhaps they leave the company. Maybe an acquisition occurs and alters your relationships. It can be anything! In these pivotal moments, it is crucial to understand the internal landscape of your main points of contact and power users.
Use organizational mapping to uncover relationships, new points of contact, additional growth opportunities, and who has lunch with your power users. Join Kate Gollogly, Vice President of Customer Success at DocSend, to discover how to:
• Build an organizational map to find hidden touch points
• Identify when to use this asset within your customer lifecycle
• Think strategically about where to find inroads into a company and what steps to prioritize