Top 10 Customer Success Takeaways from SaaStock Remote

SaaStock Remote

SaaStock has been helping SaaS businesses gain traction, grow and scale for the last five years with their in-person conferences. After speaking with their community in the wake of the current crisis, they said one thing was clear – the need to connect and share knowledge remains and grows stronger with each passing day.

That’s what led them to bring that value online with their SaaStock Remote event last week. ChurnZero was thrilled to be able to sponsor the event as well as sit in on the sessions ourselves, which might not have been as possible if we were sponsoring and exhibiting at the event in person.

One of the main themes of the 2-day virtual event was customer centricity. Your customers remain your greatest asset and it’s more important than ever to be close to them. How you listen to, respond, and work with them will make the critical difference to your business. If you are not leading with “how can we help?”, then you’re probably getting it wrong.

Sessions talked about how to adapt your customer comms strategies and examine how you can keep your loyal advocates engaged in your product through adopting a customer-centric mindset, even as you’re switching up your strategies.

No worries, if you weren’t able to tune in to the sessions last week. We pulled together the top ten Customer Success takeaways to share with you here.

 

1.) Walk In Your Customers Shoes

 

2.) Customers Demand Value


3.) We All Fight The Good Fight Against Churn


4.) Figure Out Your Payback Period of When A Customer Becomes Profitable


5.) Annual Recurring Revenue is More Important Than Ever Now

 

6.) What to Do When A Customer Wants to Leave


7.) Don’t Forget About the Human Touch in Your Customer Communications


8.) Focus on the Customer Over Short Term Gain


9.) To Grow First Start With Looking at What Makes You Successful – Your Customers


10.) Most “Peacetime” Churn Advice is Not Appropriate for Q2 2020

 


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Fighting Churn is a newsletter of inspiration, ideas and news on customer success, churn, renewal and other stuff and is curated by ChurnZero.

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