Defining the Gray Area Between Stretch-Fit and Bad-Fit Customers
Your product or service is not going to be right for everyone. And just because you can sell a customer your solution, doesn’t mean you
Your product or service is not going to be right for everyone. And just because you can sell a customer your solution, doesn’t mean you
This is a guest blog post by Jay Nathan, Founder at Customer Imperative. Most B2B SaaS companies know that not all customers are the same. The
The foundation for building out a comprehensive customer retention plan is to first start with breaking your customers down into segments. Once you have your
In many companies, each department is like its own sovereign state. Each manager has her or his patch of office space to rule and the law
Churn Fighting Focus: Can you ignore 95% of your churn? As Customer Success pros, our instinct is obsessively worry about and vehemently fight any and all churn. Every
All of us in Customer Success can probably agree that the key to customer expansion is getting customers to do more. The more a customer does, the
