Sep 14, 2018

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10 Customer Success Takeaways from INBOUND 2018

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Last week wrapped up the 7th annual INBOUND conference hosted by HubSpot. INBOUND is an industry event designed to gather Marketing, Sales, and Customer Success professionals all in one place to learn and get inspired together. This year, they even had a dedicated CS track that gave CSMs useful information for their day-to-day jobs and covered topics such as – Customer Retention, Customer Success, Customer Loyalty, Customer Feedback, and Customer Experience.

If you weren’t able to attend, no worries! We have you covered. Check out our top ten Customer Success takeaways from INBOUND 2018.

1.) We haven’t been growing the right way. 

2.) Customer Support does not equal Customer Success.

3.) It pays to have loyal customers.

4.) It’s much easier to improve your customer’s experience than your product.

5.) Solve for the customer.

6.) 70-90% of your revenue will come from the “other side” of the funnel.

7.) Focus on retention. 

8.) Assess > Understand > Explore > Materialize > Measure

9.) When you become a scale-up, your customers become your voice.

10.) Don’t drop the ball. Make your customers feel special.


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