Lead Scoring vs Customer Health Scoring

Lead Scoring vs Customer Health Scoring

Lead scoring is a widely adopted methodology amongst sales and marketing organizations for ranking leads to determine their sales-readiness. You score leads based on the interest they show in your offerings, their current place in the buying cycle and their fit in...
Customer Health Scoring: The Why & How

Customer Health Scoring: The Why & How

There’s nothing more frustrating than not knowing how likely a customer is to renew, why they may have left you, and to not be able to be proactive in addressing their goals, or where they might be falling behind. That’s where customer health scoring...