Churn Monster: Unlucky

Churn Monster: Unlucky

Today is Friday the 13th and we all know that means – bad luck, right? Well ironically you are in luck, because in honor of this cursed day, we are releasing a new monster in our churn monster series. An unlucky churn monster is a customer who bought your...
Churn Monster: Championless

Churn Monster: Championless

It’s now been a full year since we first launched the churn monster blog series, can you believe it? Over the course of the past year we have featured a new churn monster each month and taken a look at a life-like scenario involving that churn monster (i.e....
Churn Monster: Acquired

Churn Monster: Acquired

It’s time for us to take a look at another churn monster that causes a lot of risk – an acquired customer. For any company that has been acquired it goes hand in hand that automatically most things about the future become uncertain, especially the...
Churn Monster: Bad Fit

Churn Monster: Bad Fit

This month we are going to take a look at a churn monster that we’ve all experienced but is different than all the rest, for one very specific reason, that we will get into. We’re talking about a bad fit customer. A bad fit customer is a customer who is...
Churn Monster: Cheater

Churn Monster: Cheater

It’s time to talk churn monsters again. This month’s customer churn risk is a cheater. A cheater is a customer who is actively being wooed by one (or maybe even more) of your competitors in attempts to steal their business. Of course, competition is always...
Churn Monster: Ghosted

Churn Monster: Ghosted

As part of our customer churn monster series today, we are going to be talking about ghosting. Unfortunately, in today’s society this has become a term that is used in both vocabulary and in practice. So, what do we mean when we say ghosting in a professional...