9 Walkthrough Tips To Increase Product Adoption

9 Walkthrough Tips To Increase Product Adoption

Do you remember Clippit (better known as Clippy)? Clippy was Microsoft’s overly eager virtual assistant who couldn’t take a hint — incessantly popping up to helps users with menial tasks. Clippy’s algorithmic heart may have been in the right...
Churn Reasons: You’re Not Digging Deep Enough

Churn Reasons: You’re Not Digging Deep Enough

This is a guest post by Jay Nathan, Founder & Managing Partner at Customer Imperative. Disappointed, but oddly satisfied, I hung up the phone from a call with a recently-churned customer. I wasn’t satisfied that we lost a customer, but I was now armed with...