Churn Rates! And More Math

Clement Vouillon tackles four benchmarks around churn rates from SAAS companies. Given there are companies of all shapes and sizes, it is not surprising that numbers are all over the place and conclusions are hard to come by. On benchmark has average annual...
Humans, machines, humans again

Humans, machines, humans again

Daily draft sites are all the rage and dominate all the ads I see. Here’s an interesting story about a smaller company in that space and how the whole industry is dealing the churn of new users in the wake of some data that says big, sophisticated players...
Music, Cars and Apps

Music, Cars and Apps

This is entertaining summary of MindMeister’s growth from nothing to 4M users. There’s the accidental deletion of the customer file! There’s Google suggesting a strategy and then penalize them for it! Something about their experience with a freemium...