October 8th 2020 • Washington, D.C.

What is BIG RYG?

BIG RYG is the annual conference for Customer Success leaders and your teams. An acronym for Red, Yellow and Green, RYG represents the common indicators of customer health. The event focuses on what it takes to deliver exceptional ongoing customer value at all levels of your organization.   

Who is it for?

ChurnZero’s BIG RYG is a one-day educational and networking event for Customer Success leaders.  Join other Customer Success thought leaders, product experts and senior company executives who are looking to learn while making genuine connections among a community of like-minded professionals. 

When and where is it? 

BIG RYG is an all-day conference on October 8th, 2020 in the heart of Washington, D.C. at Convene, which is located at 575 Seventh Street NW. The conference location is just a quick walk to the National Mall. 

Why “BIG RYG”? 

RYG is short for red, yellow and green, a common way Customer Success refers to customer health. RYG events started as local Customer Success meetups, which provided a casual and intimate setting for CS leaders to talk Customer Success across the US and Canada. 

It was natural that we called this annual event the “BIG RYG”. 

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Speak Simply, Be Real, and Challenge the Audience 

Stay tuned for updates on the industry thought leaders who will share their experiences and visions for the future of Customer Success. 

Interested in speaking? Indicate your interest here.


While the full agenda is still in the works, here’s a taste of the session topics we’ll cover during our one-day educational event. We’ll have learning tracks tailored to current and emerging CCOs, VPs and other Senior or C-Level Executives as well as experienced CSMs and CS practitioners.


Session topics include:

  • The impact of CS on corporate valuation
  • The path to CCO
  • Aligning product and CS teams
  • Mapping the customer journey
  • Digital content in CS automation
  • Engraining a Customer Success first attitude across your entire organization
  • Compensation plans for CSMs
  • Aligning business objectives to the customer’s desired outcomes
  • Creating a seamless customer handoff from Sales to CS
  • Assessing the maturity of your CS program
  • Gaining and growing executive buy-in to your CS Program


Don’t miss your chance to hear from industry experts during our Oxford-Style debate one of the most hotly-contested practices in SaaS today: Customer Success owning the renewal. Will a runaway winner be declared? You’ll have to join us to find out.

Interested in sponsoring BIG RYG? Indicate your interest here.


October 7th, 2020 

ChurnZero customers are welcome to get on the fast track to success with our Pre-Conference Training. Whether your Customer Success team is well seasoned, or newly established, our two training tracks will arm you with the know-how to deliver exceptional client experiences. 

We invite Customer Success teams to join us for our half day training. Each track will feature 3-4 expert-led sessions, comprising of both strategic guidance and tactical recommendations. Training wraps up with our inaugural ChurnHero Customer Awards and a networking happy hour.  

Strong Foundations is a must for younger Customer Success teams that are looking to establish the right practices and programs early on. This track is for teams that are looking to scale by working smarter, not harder. 

Sessions will cover the foundations of building an efficient CS organization and will include hands-on experience using the ChurnZero platform. Here you’ll learn the best practices and expert techniques that will grow your team. 

Next Level is for mature teams that are well versed in Customer Success and the ChurnZero platform.  

During these sessions, your team will learn what it takes to become high performing CS organization. You’ll learn the use cases and best practices that will maximize your ChurnZero investment. 

Our inaugural ChurnHero Customer Awards will recognize teams for their commitment to Customer Success. Stay tuned for more details surrounding application requirements and deadlines. 

Winners will be eligible for a free pass to ChurnZero’s Pre-Conference Training. Submit your team for ChurnZero’s Inaugural ChurnHero Awards for the chance to win. 

Interested in sponsoring BIG RYG? Indicate your interest here.


BIG RYG is taking place at Convene – located at 575 Seventh Street NW, Washington DC 20005. The venue is located in the heart of DC in the Chinatown neighborhood, just west of the Union Station and just a few blocks north of the National Mall.  

Convene is across the street from the Gallery Place –Chinatown Metro stop, which connects directly to Union Station and Washington National Airport. 

Check out some of our favorite hotels, located just a few blocks away from BIG RYG. Confirm your accommodations early to guarantee your room. 


Kimpton Hotel Monaco DC – 700 F St NW 

  • This 4-star boutique property combines the historic charm of the former General Post Office with a convenient location. The property is located immediately across from BIG RYG and the National Portrait Gallery. Book Now 


Pod DC Hotel – 627 H St NW 

  • Looking to try something different? The Pod Hotel is a 3-star property featuring micro guest rooms in a small but usable format. Located in the shadow of Chinatown’s Friendship Archway, Pod DC is just a 5-minute walk north of the BIG RYG’s venue.  Book Now 


Fairfield Inn & Suites by Marriott – 500 H St NW 

  • Just three blocks from Convene, Fairfield Inn & Suites offers 3-star accommodations in a central location. The property is just a stones throw from the Gallery Place – Chinatown Metro stop. Book Now 

Looking to stay like a local during your time at BIG RYG? Check out some of our favorite neighborhoods for rentals or home share. 


Downtown / Penn Quarter 

  • Stay in the thick of the action and only a walk away from BIG RYG’s venue. Enjoy museums, shopping and dining in the neighborhoods surrounding Chinatown and the White House. 


Capitol Hill 

  • Looking to mingle with Washington’s Power Players? Check out Capitol Hill, one of DC’s most diverse historic neighborhoods. ‘The Hill’ is located just a quick Metro or rideshare away from BIG RYG. 


Foggy Bottom 

  • The historic Foggy Bottom neighborhood features easy access to the National Mall and an abundance of dining options. Located just west of the White House, Foggy Bottom is a short ride from BIG RYG on Metro’s Blue, Silver and Orange lines. 

Interested in speaking? Indicate your interest here.


Secure Your Place at BIG RYG Today

Interested in sponsoring BIG RYG? Indicate your interest here.


Your BIG RYG registration includes all scheduled events during the main conference day (excluding pre-conference training.) You can look forward to two tracks of learning, keynote addresses, and the opportunity to network with industry thought leaders.  

Breakfast and lunch, along with other light refreshments, will be provided over the course of the event. The program will conclude with a rooftop networking reception over drinks and hors d’oeuvres. 

A limited amount of Early Bird tickets will be available. These will be limited to the first 100 tickets. 

Yes, the more the merrier (and cheaper). When you purchase three tickets, get the fourth one free. To take advantage of this deal, please contact Alex at aweihmann@churnzero.net

Cancellations received up until August 8, 2020, will be fully refunded. 

Cancellation refunds will not be issued after August 8, 2020. 

No refunds will be made for travel, room, or any other direct or indirect expenses. 

Early October is a great time to visit Washington, D.C.  You can expect warm temperatures during the daytime in the low to mid 70s F (about 23 C.) Temperatures occasionally reach into the 80s F (about 29 C.) Early mornings can be brisk, often in the mid-50s F (about 13 C).  

BIG RYG is a casual event with no set dress code. Whether it’s business casual or your favorite pair of jeans, you’ll feel at home either way.  

With so much to see and do in Washington, DC, we suggest wearing layers. Depending on the forecast, they may come in handy when taking in monument views during our rooftop reception. 

During registration, you’ll have an opportunity to indicate special dietary restrictions.  

Forgot to indicate this information? Email the conference team at marketing@chrunzero.net

Yes, high-speed wireless internet will be available for all BIG RYG attendees. 

We hate to see you go but understand things can change.  

  • If you are no longer attending BIG RYG, but wish to send a substitution, please let us know ASAP. We will ensure that your existing registration is transferred to your substitute.  
  • If you would like to cancel your reservation, refunds are available. Please note that cancellation refunds are not issued after August 8, 2020 


Contact the BIG RYG team at marketing@churnzero.net to make any modifications to an existing registration. 

Stay tuned for more FAQs as BIG RYG approaches.  

Have a pressing question? Reach out to marketing@churnzero.net


Fill out the form below and we’ll be in touch.

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